The SEO game has changed and it’s more important than ever to know the best SEO for photographers if you want your photography website to rank in 2025! Digital platforms are more competitive than ever between the battle of the algorithms on social media and Google prioritizing humans over AI, it’s important to know where to turn your focus to with your SEO.
SEO seems to be a daunting acronym in the photography world though so let’s break it down into some simple actions you can take on your website today.
Here are our top 5 Best SEO for Photographer tips for 2025:
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Keyword Research
I think every SEO expert out there is begging you…please do your keyword research first. Having keywords that will convert is going to make the rest of your SEO journey way easier, and avoids pedaling backwards. Our favorite keyword research tools are Google Keyword Planner, Keywords Everywhere, and Ubersuggest. We have had a lot of good results using these platforms. Try to find short and long tail location specific keywords that have a low competitive score.
For example, if you are a newborn photographer in the Oklahoma City area you could use the following keywords:
okc newborn photographer
newborn photographer near me
newborn photography edmond ok
These keywords identify your services and location at a low competitive rate.
You can use your keywords throughout your headlines, titles, meta descriptions, file names, copyrighting, blogs, and more! Having keyword research done helps you identify the words you NEED in order to rank.
2. Optimize Images and Page Speed
Now that you have your keywords, let’s optimize your website images. As a photographers, you definitely want images on your website to showcase your art. Sometimes adding a bunch of images though can tank your SEO. Here is how we optimize SEO for photographers when it comes to your images…
Image Size
The size of the images on your webpage can slow down the load speed of your site. When your site is experiencing a slow load speed, you are declining the experience of your visitors which will result in them back-clicking and going to another site with the same keywords. Essentially, you are risking passing off business to your competitors if the user experience isn’t good.
File Name
This one is easy. Save your files as your targeted keywords to improve your SEO.
Alt Text
Alt text is telling Google what your image is. We recommend you describe your images sprinkling in keywords but not stuffing keywords.
3. Content Audit + Updates
Before you go creating new content, take a deep dive into what you already have! Is any content outdated? Can you elevate your keyword implementation? Can you utilize internal linking throughout your pages? You probably already have some potentially sitting on your site. Make what you have work better!
Once you have updated your page, make sure you head to Google Search Console and request for your page to be crawled. Enter your URL into Google Search Console and click ‘Request Indexing”. This will send Google crawlers to your webpage ASAP.
4. Mobile Friendly
Make it mobile, baby! Your website needs to be optimized for mobile devices. Why? Well, when was the last time you were on the go and wanted to buy something…did you wait until you got back to your laptop/desktop or did you switch to another site that you could purchase from your phone?
Yeah…so it’s important that the user experience on mobile devices is friendly and easy to use! Most website design platforms give you the option to view your website on different screen types. Take the extra time to ensure your visitors can easy access on smaller screens.
5. Be human, be YOU!
We are all sick and tired of reading AI…and so is Google. Write your content like you are a human. That means no keyword stuffing!! Your website should showcase YOUR experience and expertise. Your voice, branding, and contact details.
A rule of thumb for SEO is following EEAT. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Sticking to those guidelines when writing like a human (with your keywords!) will help your content be one of a kind.
A reminder about the best SEO for photographers…
SEO can feel overwhelming at first. But the good news is that any baby steps you take in improving your SEO helps attract your ideal clients. Imagine filling your calendar full of your dream clients and giving yourself the space to focus on them best.
Are you ready to grow your photography business through SEO but don’t want to find the starting point? Let’s chat! We have SEO specialists ready to step in and tackle your SEO so you can dream clients knocking on your door.
